Loyalty programe case study

Online Loyalty Program: A Self Managed Approach

The problem:

Offering a loyalty program to your B2B customers is in theory a great way to build sales. But the reality can be poor publicity for you, if participants find that:

•  it’s hard to track entitlements,
• rewards are offered infrequently, and
• redemption is time-consuming and uncertain.

The solution:

Wired Internet Group has developed an online loyalty program management tool. Fulfilment can be managed by your business, or a third party fulfilments partner can be involved. This usable and flexibly configured web interface has the following advantages:

• It allows your customers to manage their own points and spend them at will, reducing call centre load and relieving your staff of this time consuming work.
• You can offer added rewards and fulfilment promotion campaigns ‘on the fly’ - because there are no printed catalogues.
• Redemption can be tied to your own client management system, updating point totals every night.
• Customers have real-time access to review their points, search and redeem products, review and update their profile information, and submit online questions.
• They can also access other value add-ons such as promotions, deals or announcements – this makes the loyalty program into a powerful marketing tool and communication channel, talking directly to your customer base.

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