Case Studies
Learn from the experience of others
Here is a selection of case studies from our work that may help you in the planning and development of your own online site.
Creating an Online User Interface: Not a Numbers Game
Making corporate information accessible is a small part of Business to Business success. Making it usable is the key.
 Supplier site interface case study
Making Data Desirable!
Recognising that an individual is clicking on the purchase button is fundamental to your B2B e-commerce success.
Up till now organizations have focused B2B e-commerce initiatives on giving customers access to their data. The assumption has been that if the data is laid out, then business partners will be ‘instant adopters’. The result has generally been that the interface is data-driven and not user-driven, leading to less-than satisfactory adoption by customers.
eCommerce case study
Online B2B selling is more than just sharing data
Selling online to your business partners is not just about sharing data, it’s about providing a simple and seamless sales experience. In other words: recognising the difference between data interface and user interface is essential to a successful B2B implementation.
Online B2B selling
B2B e-commerce case study – harnessing IT resources to market your products
To design a usable web interface for your online showroom you must begin with an analysis of the tasks your customers need to carry out using your site. After that you can find how to reduce the guesswork and ‘information stress’ associated with carrying out those tasks. This will create an experience that makes it easy and profitable to transact with you – rather than a confusing chore.
Harnessing your IT case study
Online Loyalty Program: A Self Managed Approach
Offering a loyalty program to your B2B customers is in theory a great way to build sales. But the reality can be poor publicity for you, if participants find it confusing and hard to use.
 Loyalty programe case study
Enquiry analysis case study
A rush of enquiries can be a sign that the website is confusing users, or not giving them the information that they are looking for. We started by collecting a month's worth of enquiries, which in this instance was a meaningful sample size.
Enquiry analysis case study
User experience case study
Here are two case studies demonstrating how we can use user experience analysis to match your website with the expectations of your customers.
User experience case studies
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